Market Transformation Collaborative
To help overcome these market adoption barriers, MEEA is currently partnering with Resource Innovations, Nicor Gas and ComEd to build a market transformation collaborative in the Midwest. This would serve as a forum for Midwest utilities to bring measures from emerging technology or R&D programs to their customers at an accelerated adoption rate using market transformation best practices taken from the Northwest. Any utilities located in the Midwest are encouraged to join the collaborative. Members will have the opportunity to join on to different market transformation initiatives to help pool resources, such as costs and time, to increase adoption rates and claim lasting energy savings.