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enterprisevr | Construction

3D Interactive Simulations

3D Interactive Simulations of Planned Digital Signage in Times Square. 2015 for Sensory Interactive Sensory Interactive manages content on giant digital billboards in New York City's Times Square and other places. They had to show an important client what their ads would look like, in context, after deployment. We simulated the target building, the surrounding cityscape, and the billboards. Client provided the video content. The result was a clearly understandable, dynamic, 3D model, which satisfied key questions for Sensory's client. We did this for four different projects. Tools: Unity, 3DS Maxx. Team: Jacobson (Programming), Chadwick (Art).

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